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Content Writing is a pillar for every business around. What would a website look like without content? How could your business thrive if you don’t offer your visitors content?
As a content writer, you have to know your audience. It starts with knowing the purpose of the article or text you are going to write. Different information requires different writing styles. A blog post is more personal, while the news is more business-like. White papers appear to be written very much “to the fact” while blogs leave a lot more room for more personal opinions.
we use four building blocks for any piece we write.
According to Google, short-form content is content shorter than 300 words. And as soon as your text goes beyond 800 words, Google sees it as long-form content.
However, this statement is not black and white. Your competition also plays a role here.
How? Easy, if no one in your industry writes articles with more than 200 words, than your article with 500 words will be characterized as long-form. On the contrary, in the industry of digital internet marketing, companies may write articles of 10,000 words. If you want to compete with them, you face a lot of writing and equivalent research to do.
The two most important reasons to write long-form copy is that it shows your professionalism and expertise in your area of business. An interesting side effect is that as it takes a user longer to read a long-form article, their staying time at your site increases a lot. For Google, this is a positive ranking signal. Because, when people stay longer at your website, your site must show them relevant information. And because of that, your site might be attractive to more people. As Google is a search engine that wants to give its users the best possible search results, they will reward your site with a higher ranking.
The last advantage of writing long-form copy is that it gives more opportunity to paste relevant keywords more naturally.
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